Art Direction & Brand Strategy, Aida Impact
For the past three years, I have worked closely with Aida Impact as an Art Director and Brand Strategist, playing a central role in shaping the brand’s identity, voice, and visual language. This ongoing project has allowed me to guide the brand’s creative direction and strategy from within the company, ensuring that its evolution reflects both its mission and artistic vision.Working deeply in-house, I have helped craft a holistic strategy that connects every aspect of Aida Impact’s identity, from visual elements to brand storytelling. My approach ensures that the brand’s presence is authentic, strategic, and visually compelling, while remaining socially meaningful and aligned with its long-term goals.
Beyond photography and art direction, I developed and executed Aida Impact’s shop concept in Helsinki, created original illustrations, guided styling, and contributed to brand and marketing strategy in a fully 360° capacity.
Our film for Aida Impact was recognized with a Silver award in the Finnish creative competition Vuoden Huiput, highlighting the impact of our storytelling and visual approach.Through this collaboration, Aida Impact has established a strong, distinctive position in the industry. My work has laid the foundation for sustainable brand growth, creating a legacy of creative and strategic consistency that will support the company’s ongoing evolution.
For the past three years, I have worked closely with Aida Impact as an Art Director and Brand Strategist, playing a central role in shaping the brand’s identity, voice, and visual language. This ongoing project has allowed me to guide the brand’s creative direction and strategy from within the company, ensuring that its evolution reflects both its mission and artistic vision.Working deeply in-house, I have helped craft a holistic strategy that connects every aspect of Aida Impact’s identity, from visual elements to brand storytelling. My approach ensures that the brand’s presence is authentic, strategic, and visually compelling, while remaining socially meaningful and aligned with its long-term goals.
Beyond photography and art direction, I developed and executed Aida Impact’s shop concept in Helsinki, created original illustrations, guided styling, and contributed to brand and marketing strategy in a fully 360° capacity.
Our film for Aida Impact was recognized with a Silver award in the Finnish creative competition Vuoden Huiput, highlighting the impact of our storytelling and visual approach.Through this collaboration, Aida Impact has established a strong, distinctive position in the industry. My work has laid the foundation for sustainable brand growth, creating a legacy of creative and strategic consistency that will support the company’s ongoing evolution.
