Photography Concept, Styling and Art Direction for Franckly by Finnish Design Shop
I created a photography concept for Franckly, a second-hand online platform operating under the global design store Finnish Design Shop as part of their sustainability strategy. Franckly has a more relaxed identity with a stronger focus on vintage and second-hand design than the main Finnish Design Shop brand.The concept highlights the playful approach of discovering second-hand design. The joy of Franckly is not just shopping, but treasure hunting, and the photography emphasizes the fun and playful element of this experience.
I created a photography concept for Franckly, a second-hand online platform operating under the global design store Finnish Design Shop as part of their sustainability strategy. Franckly has a more relaxed identity with a stronger focus on vintage and second-hand design than the main Finnish Design Shop brand.The concept highlights the playful approach of discovering second-hand design. The joy of Franckly is not just shopping, but treasure hunting, and the photography emphasizes the fun and playful element of this experience.
