Prop Styling for Vaarnii
For Vaarnii, I created prop styling rooted in the brand’s visual world, where the key goal was to bring forward objects that feel as cinematic and authentic as possible. The intention was to create a sense of documenting real, existing settings rather than something staged or artificially constructed.In my approach to prop styling, I always look beyond the objects themselves and subtly shape the surrounding environment, including nature, to support the overall atmosphere. Small, carefully considered nuances play an essential role in building a cohesive and believable whole, allowing the scene to feel natural, lived-in, and true to its context.
For Vaarnii, I created prop styling rooted in the brand’s visual world, where the key goal was to bring forward objects that feel as cinematic and authentic as possible. The intention was to create a sense of documenting real, existing settings rather than something staged or artificially constructed.In my approach to prop styling, I always look beyond the objects themselves and subtly shape the surrounding environment, including nature, to support the overall atmosphere. Small, carefully considered nuances play an essential role in building a cohesive and believable whole, allowing the scene to feel natural, lived-in, and true to its context.
